Isabelle Val

Dedicated marketing professional with twenty years of experience in marketing and communication as well as marketing research and product development, both in B2C and B2B markets. She worked for several renowned A-brands in different industries such as cosmetics, distilled spirits, soft drinks, fashion, consumer paints and special interest magazines. Specialized in projects aimed at (further) differentiating A-brands in order to optimise brand equity, market share and revenues. In both B2C and B2B markets she considers sustained interaction aimed at activation of target groups a key element in reaching pre-set objectives. Specialties Portfolio management, Strategy & realization, Brand identity | positioning statements, Coordination of agency pitches, Brand building | brand activation, Offline & online, NPD projects, Marketing research.